Luis Miguel Messianu has played a respectable and influential role in the most important developments in the U.S. multicultural market during an advertising career that spans three decades. Born to Romanian parents and raised in Mexico City, he has worked in both the Latin American and U.S. Hispanic markets. His professional trajectory is defined by a conscious effort to help pioneer the melding of marketing niches into a nuanced and evolving market. His award-winning work for multinationals such as McDonald’s, State Farm Insurance, Clorox, MolsonCoors, Sprint, Pepsi, among others, is a testament to that effort. Luis Miguel Messianu is an innovator, a mentor, and an example followed by many distinguished professionals in the multicultural marketing community.

Twenty seven years ago, when advertising to U.S. Hispanics was an afterthought in a business plan, Luis Miguel had the foresight to target this vast and untapped market. In 1994 he started his own Hispanic agency, winning soon after the McDonald’s and State Farm Insurance accounts. Twenty seven years and numerous award-winning campaigns later, both clients still trust their multicultural strategy to Luis Miguel’s creative shop, now called alma. alma is a modern culture marketing agency known for highly effective, award-winning segment-led creative campaigns. Working with a broad roster of clients, including McDonald’s, MolsonCoors, PepsiCo, Wells Fargo, CVS Health, Google, State Farm and others, alma unlocks culture for brands by harnessing the power of emotional storytelling to move people.

In 2001, DDB partnered with the agency, recognizing the spirit, passion, and creativity of the team built by Luis Miguel, as well as his vision and leadership in creating a non-conformist culture, which constantly reinvents itself. Luis Miguel sits on DDB’s Global and DDB Latina's Creative Councils and their Executive committee, and today alma is the largest Multicultural agency in the country, with a team that hails from over 30 countries, the agency has fueled exceptional business growth through creativity, earning 27 Cannes Lions and 13 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival Awards. alma has been named to Ad Age’s prestigious A-List seven times and has earned “Agency of the Year '' titles from El Ojo, El Sol, FIAP and USH Ideas, all while nurturing a culture of accountability, curiosity and collaboration. With access to Omnicom’s global network, alma has offices in Miami, Chicago, San Francisco and Tallahassee. In 2015, ADCOLOR named Luis Miguel Legend Honoree in celebration of his achievements in diversity through his career, and in 2016 he was selected as juror for the Radio Category at the Cannes Lions Advertising festival. In 2019 he was inducted into the CMC Advertising Hall of Fame, one of the highest recognitions in the multicultural industry.

He has always been passionate about mentoring and educating a new generation of Multicultural advertising professionals, and has been a member of the Miami Ad School Board and faculty since the school's inception. He is a professor at the School of Communications at the University of Miami. Luis Miguel was also one of the founders of the US Hispanic Creative Circle more than two decades ago, was elected its first President. He is the Chairman of the Advisory Board at the newest Miami Ad School in Punta Cana in the Dominican Republic. He recently completed with honors his Executive MBA at the Berlin School of Creative Leadership.

As of April 2022, DDB has named him Global Chief Creative Officer for the McDonald’s account. Messianu will oversee the creative output of the McDonald’s brand across 46 markets, where the DDB network is responsible for the account. He will split his time between his role as Founder and Chairman of alma and the new global position within DDB for McDonald’s.